In their influential diffusion research, professors Ryan and Goss found which of the following factors to be most influential in farmers' decisions to adopt the innovation of hybrid corn seed?
A) The personalities of the farmers
B) The timing of when farmers planted and harvested crops
C) The interpersonal networks and social modeling between adopters and potential adopters
D) Whether or not early adopters approved of the corn seed
E) The number of laggards who adopted the innovation

Question

Quizplus · Accepted Answer

In their research, professors Ryan and Goss found that the interpersonal networks and social modeling between adopters and potential adopters were the most influential factors in farmers' decisions to adopt hybrid corn seed. This suggests that observing peers and being influenced by their adoption of the innovation was a key factor in the diffusion of the technology.

In Their Influential Diffusion Research, Professors Ryan and Goss Found