Despite the fact that she walked into the interview chewing gum, which Dan found very unprofessional, he hired Margaret, in part, because, like him, she was born and raised in Ohio. On her first two or three job performance evaluations, Dan gave her high ratings, even though she was often late and missed many deadlines, because she made a good overall impression, especially compared to her very inadequate co-workers. Which of the following biases has Dan NOT allowed to cloud his judgement when it comes to Margaret?
A) primacy effect
B) contrast effect
C) halo effect
D) similar-to-me effect

Question

Quizplus · Accepted Answer

The primacy effect is the tendency to remember the first piece of information that is presented. In this scenario, there is no indication that Dan is basing his opinion of Margaret solely on the first impression of her chewing gum. Therefore, the primacy effect is not a bias that Dan has allowed to cloud his judgment.

Despite the Fact That She Walked into the Interview Chewing