According to Mintzberg, a manager is acting as a ________ when she launches a new organizational advertising campaign to promote a new product.
A) figurehead
B) disseminator
C) spokesperson
D) negotiator

Question

Quizplus · Accepted Answer

According to Mintzberg's managerial roles, a manager acts as a spokesperson when he/she communicates with people outside the organization on behalf of the organization. Launching an advertising campaign to promote a new product involves communicating with customers and the public, which falls under the spokesperson role.

According to Mintzberg, a Manager Is Acting as a ________