When a business engages in e-commerce,the manufacturer may be able to offer a lower price and still make a profit,which may cause price conflicts with its traditional channel members.The ability of the manufacturer to offer a lower price and still make a profit is largely attributed to ________.
A) emergence
B) price elasticity
C) disintermediation
D) channel conflict

Question

Quizplus · Accepted Answer

Disintermediation refers to the removal of intermediaries in the supply chain, allowing manufacturers to sell directly to consumers, thus reducing costs and enabling them to offer lower prices while maintaining profitability.

When a Business Engages in E-Commerce,the Manufacturer May Be Able