Which of the following is true of Social CRM?
A) Relationships between vendors and buyers are predefined.
B) Customers control their relationships with the company.
C) Organizations offer very few customer touch points.
D) Service-oriented architecture has impeded Social CRM.

Question

Quizplus · Accepted Answer

Social CRM is based on the idea of customer empowerment, where customers have control over their relationships with the company. This means that customers are able to provide feedback, interact with the company through various touchpoints, and influence the way the company operates. Vendor-buyer relationships are not predefined in Social CRM, but rather are created and maintained through ongoing engagement and collaboration. Service-oriented architecture has not impeded Social CRM, but rather has enabled it by providing a flexible and scalable platform for customer engagement across multiple channels.

Which of the Following Is True of Social CRM