Organizations gain a competitive advantage by creating new products or services,________ and by differentiating their products and services from those of their competitors.
A) advertising products and services
B) imitating existing products and services
C) promoting products and services
D) enhancing products and services

Question

Quizplus · Accepted Answer

Enhancing products and services through innovation, improvement, or customization can differentiate an organization's offerings from those of competitors and give them a competitive advantage. Advertising and promoting products and services can help create awareness and generate interest, but they may not necessarily set the organization apart from competitors. Imitating existing products and services would not provide a competitive advantage as it would not differentiate the organization from its competitors.

Organizations Gain a Competitive Advantage by Creating New Products or Services,________