Which of the following strategies is also called establishing high switching costs?
A)establishing alliances
B)locking in suppliers
C)reducing costs
D)locking in customers

Question

Quizplus · Accepted Answer

Locking in customers is also known as establishing high switching costs, which makes it more difficult and costly for customers to switch to a competitor's product or service. This can be achieved by offering loyalty programs, special contracts, or exclusive features that are not available with competitors.

Which of the Following Strategies Is Also Called Establishing High