According to balance theory, to attain balance in a relationship, a person whose positive attitudes were not reciprocated might develop negative attitudes toward the other person.

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According to balance theory, an imbalance in attitudes can lead to tension and discomfort in a relationship. In order to restore balance, a person might develop negative attitudes toward the other person if their positive attitudes are not reciprocated. This is known as the "P-O-X" model, where P represents the person, O represents the other person, and X represents the attitude (positive or negative).

According to Balance Theory, to Attain Balance in a Relationship