Future Shop mitigates showrooming by
A) not having products in the store that can be purchased online at other stores.
B) using high pressure sales tactics in the store.
C) discouraging customers from taking pictures of goods.
D) online record processing.
E) encouraging customers to browse in person and buy online.

Question

Quizplus · Accepted Answer

Encouraging customers to browse in person and buy online is a strategy known as "webrooming" which is the opposite of showrooming. This allows the customers to experience the product in person while also giving them the option to purchase online. This helps Future Shop mitigate the threat of showrooming.

Future Shop Mitigates Showrooming by