When a consumer looks at a product at a bricks-and-mortar store, then purchases the product online, this is called
A) price conflict.
B) online elasticity.
C) merchant ecommerce.
D) showrooming.
E) channel conflict.

Question

Quizplus · Accepted Answer

This is known as showrooming, where consumers physically visit a store to check out a product before buying it online at a lower price.

When a Consumer Looks at a Product at a Bricks-And-Mortar