A hotel that is experiencing a slow period could use a(n) ________ to market promotions to its best customers.
A) flyer campaign
B) general ledger program
C) Twitter account
D) Facebook page
E) integrated CRM application

Question

Quizplus · Accepted Answer

An integrated CRM application would be the best choice for a hotel to market promotions to its best customers during a slow period. This software allows the hotel to track customer behavior and preferences, send targeted marketing campaigns, and personalize offers based on past interactions with the hotel. This can help the hotel to retain loyal customers and attract new ones by providing relevant and personalized promotions. Flyers, general ledger programs, Twitter accounts, and Facebook pages may also be useful channels for marketing, but they are not as effective for targeted and personalized promotions.

A Hotel That Is Experiencing a Slow Period Could Use