An example of an integrated, cross-functional information system would be
A) CASE.
B) CAM.
C) CAO.
D) CRM.
E) CAD.

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) systems are integrated, cross-functional information systems that manage and coordinate customer interactions across marketing, sales, and service from a holistic perspective. They integrate data and processes from various departments to provide a unified approach to customer management.

An Example of an Integrated, Cross-Functional Information System Would Be