Question 1

Permission marketing refers to the process of achieving opt-in

Accepted Answer

False

Question 2

RFM stands for Recency, Frequency and Monetary value

Accepted Answer

RFM stands for Recency, Frequency, and Monetary value in customer analysis and marketing.

Question 3

The percentage of active customers on a database is an example of
A)Conversion rate KPI
B)Hurdle rate KPI
C)Business value KPI
D)Brand favourability KPI
E)Purchase intent KPI

Accepted Answer

B

Question 4

A plan defining the purpose, type and frequency of communications
A)Contact strategy
B)Content strategy
C)SEO strategy
D)IA strategy
E)Consistency strategy

Accepted Answer

A plan defining the purpose, type and frequency of communications is called a contact strategy. This plan outlines how a business will communicate with its customers, including the medium to be used, the message to be conveyed, and the frequency of communication. It helps ensure consistency in messaging and establishes expectations for customers.

Question 5

Trigger-based email types
A)Welcome
B)Newsletter
C)Campaign for social media
D)Abandoned based email
E)Reactivation

Accepted Answer

The answer of Trigger-based email types
A)Welcome
B)Newsletter
C)Campaign for social media
D)Abandoned based...

Quiz 8: E-CRM

Permission marketing refers to the process of achieving opt-in

RFM stands for Recency, Frequency and Monetary value

The percentage of active customers on a database is an example of

A plan defining the purpose, type and frequency of communications

Trigger-based email types