The most important measure for controlling digital media investment should be:
A) Cost per thousand (CPM)
B) Cost per click (CPC)
C) Allowable cost per acquisition (CPA)
D) Cost per lead
E) Cost per sale
Correct Answer:
Verified
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Q3: This traffic source includes URL type-ins, bookmarks
Q4: This traffic source indicates visits from links
Q5: A commission-based arrangement where a publisher is
Q6: Visits from search engines which don't incur
Q7: Select factors which affect the position of
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