Question 1

Meta-tags are important ranking factors which affect the position of a site in the search listing

Accepted Answer

Meta-tags do not have a direct impact on search engine rankings as they used to. Modern search engines prioritize high-quality content and user experience over meta-tag keywords.

Question 2

The most important measure for controlling digital media investment should be:
A)Cost per thousand (CPM)
B)Cost per click (CPC)
C)Allowable cost per acquisition (CPA)
D)Cost per lead
E)Cost per sale

Accepted Answer

Allowable cost per acquisition (CPA) is the most important measure for controlling digital media investment because it directly relates to the actual cost of acquiring a customer, which is crucial for determining the return on investment (ROI) and ensuring the sustainability of marketing efforts.

Question 3

This traffic source includes URL type-ins, bookmarks and untracked campaigns, e.g. from Email marketing and apps which are not specifically tagged:
A)Direct
B)Referrals
C)Search
D)Campaign
E)Social media

Accepted Answer

Direct traffic is attributed to users who directly enter a website's URL into their browser, use bookmarks, or click on links in untracked emails or applications. These sources do not have referral data attached, hence they are categorized as direct traffic.

Question 4

This traffic source indicates visits from links on pages on other sites
A)Direct
B)Referrals
C)Search
D)Campaign
E)Social media

Accepted Answer

Referrals are recognized as visits that come to a site from links on another website, excluding search engines and direct traffic. This traffic source is tracked to understand how users find a website through other sites linking to it.

Question 5

A commission-based arrangement where a publisher is credited for sales by a percentage of sale or a fixed amount
A)SEO (clicks from natural or organic listings)
B)PPC (clicks from sponsored or paid listings)
C)Social media marketing
D)Display advertising
E)Affiliate marketing

Accepted Answer

Affiliate marketing is a commission-based arrangement where a publisher (or affiliate) is credited for sales by receiving a percentage of the sale or a fixed amount whenever a customer makes a purchase through the affiliate's unique link.

Question 6

Visits from search engines which don't incur a cost-per-click
A)SEO (clicks from natural or organic listings)
B)PPC (clicks from sponsored or paid listings)
C)Social media marketing
D)Display advertising
E)Affiliate marketing

Accepted Answer

SEO (Search Engine Optimization) involves optimizing website content to rank higher in natural or organic search results, thus not incurring a cost-per-click, unlike PPC (Pay-Per-Click) and other paid advertising methods.

Question 7

Select factors which affect the position of a Google Ad in the search engine listings
A)Quality score
B)Ad clickthrough rate
C)Ad text relevance
D)Landing page relevance
E)Landing page speed

Accepted Answer

The answer of Select factors which affect the position of...

Quiz 7: Traffic Building

Meta-tags are important ranking factors which affect the position of a site in the search listing

The most important measure for controlling digital media investment should be:

This traffic source includes URL type-ins, bookmarks and untracked campaigns, e.g. from Email marketing and apps which are not specifically tagged:

This traffic source indicates visits from links on pages on other sites

A commission-based arrangement where a publisher is credited for sales by a percentage of sale or a fixed amount

Visits from search engines which don't incur a cost-per-click

Select factors which affect the position of a Google Ad in the search engine listings