When individuals are given copies of an ad and asked if they recognize it or have seen it before,the technique is called:
A) an aided recall test
B) a storyboard test
C) a theater test
D) a recognition test

Question

Quizplus · Accepted Answer

The technique described in the question, where individuals are given copies of an ad and asked if they recognize it or have seen it before, is a recognition test. Options A, B, and C are all different types of advertising research techniques, but they do not match the description in the question.

When Individuals Are Given Copies of an Ad and Asked