In terms of copytesting,the current thought by the majority of agencies is that the test:
A) is no longer needed
B) stifles creativity
C) is necessary primarily because of the issue of accountability
D) is not really useful, but necessary because of demands of creatives

Question

Quizplus · Accepted Answer

The current thought by the majority of agencies is that copytesting is necessary primarily because of the issue of accountability. It allows agencies to ensure that their work meets the expectations and objectives of their clients, and provides a quantifiable way to measure the effectiveness of campaigns. While some may argue that copytesting stifles creativity, it can actually help to refine and improve creative ideas by providing feedback and insights on what works and what doesn't.

In Terms of Copytesting,the Current Thought by the Majority of Agencies