In coding data using RFM analysis,a value of "5" for the "R" would indicate:
A) the group of customers who have made the lowest number of purchases within the a specific time period
B) the group of customers who have made the highest number of purchases within the a specific time period
C) the group of customers with the longest amount of elapsed time since the last purchase
D) the group of customers who made the most recent purchases

Question

Quizplus · Accepted Answer

In RFM analysis, "R" stands for Recency. A value of "5" for "R" indicates that the customer made a purchase very recently, meaning they are in the group of customers who made the most recent purchases.

In Coding Data Using RFM Analysis,a Value of "5" for the "R