In RFM analysis,M refers to monetary,which is the:
A) number of purchases within a specific time period, normally 1 year
B) total expenditures a customer makes with a firm and is usually expressed in terms of "per year"
C) date of the last purchase
D) average monetary value of purchases made during a specific time period, normally 1 year

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Monetary refers to the total expenditures a customer makes with a firm and is usually expressed in terms of "per year". This is one of the three key factors in RFM analysis, alongside Recency and Frequency.

In RFM Analysis,M Refers to Monetary,which Is The