By using cookies to record a customer's visit to a Web site,company's marketing team can:
A) target customers with a direct marketing program that meets the customer's personal interests
B) access a person's computer to obtain demographic and psychographic information
C) personalize a greeting the next time the customer goes to the site and customize the content to match the person's past browsing behaviors
D) provides sales promotions on the fastest moving products from the Web site

Question

Quizplus · Accepted Answer

Cookies allow companies to personalize a customer's experience on their website by recording their past browsing behaviors. This allows the company to customize the content of the website to match the customer's interests and preferences, as well as greet them personally when they return to the site. Cookies do not typically provide access to personal information or allow companies to market directly to customers based on demographic or psychographic data. While cookies may be used to track sales and promotions on a website, this is not their primary purpose.

By Using Cookies to Record a Customer's Visit to a Web