Identification is the ability of the audience to identify with the spokesperson in an ad.Identification is derived from:
A) expertise and credibility
B) attractiveness and likeability
C) personality and charisma
D) similarity and attractiveness

Question

Quizplus · Accepted Answer

Identification comes from similarity and attractiveness. The audience is more likely to identify with a spokesperson who is perceived as similar to themselves and also attractive or likeable. While expertise and credibility, personality, and charisma may all contribute to a spokesperson's overall effectiveness, they are not the primary drivers of identification.

Identification Is the Ability of the Audience to Identify with the Spokesperson