In response to the shift towards greater testing and research of creative ideas,creatives have:
A) shifted more time to account executive responsibilities
B) developed marketing research capabilities
C) used focus groups to critique their creative work prior to presenting it to clients
D) moved into the role of director, splitting time developing ads and producing ads.

Question

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The Answer of In response to the shift towards greater testing and research of creative ideas,creatives have:
A) shifted more time to account executive responsibilities
B) developed marketing research capabilities
C) used focus groups to critique their creative work prior to presenting it to clients
D) moved into the role of director, splitting time developing ads and producing ads.

In Response to the Shift Towards Greater Testing and Research