Developing a strong brand begins with:
A) a SWOT analysis
B) developing a product positioning strategy
C) discovering why consumers buy a brand and why they rebuy the brand
D) understanding how a brand compares with competing brands

Question

Quizplus · Accepted Answer

Understanding why consumers buy a brand and why they rebuy the brand is the foundation for developing a strong brand. This knowledge helps in creating a brand image and identity that resonates with the target audience and builds brand loyalty. SWOT analysis, product positioning strategy, and understanding the competition are important steps in brand development, but they come after understanding consumer behavior.

Developing a Strong Brand Begins With