Integrated Advertising Promotion
Quiz 1 :
Integrated Marketing Communications
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Q24 Q24 Q24
In addition to the traditional elements of advertising,sales promotions,and personal selling promotions now also includes activities such as database marketing,direct marketing,sponsorship marketing,Internet marketing,guerrilla marketing,and alternative marketing.
Q34 Q34 Q34
According to the American Productivity & Quality Center,the second stage in developing an integrated marketing communications system,following the identification,coordination,and management of all communication forms, is to bring information technology to the forefront.