A ____ strategy occurs when a company targets a particular facet of the market.
A) diversification
B) focus
C) cost leadership
D) retrenchment
E) differentiation

Question

Quizplus · Accepted Answer

A focus strategy occurs when a company targets a particular facet of the market, such as a specific customer group, geographic region, or product line. This allows the company to concentrate its resources and efforts in a specific area and become an expert in that niche. This strategy can be particularly effective for small businesses with limited resources, as it allows them to compete with larger companies by focusing on a smaller market segment that may be overlooked by their competitors.

A ____ Strategy Occurs When a Company Targets a Particular