General Electric owns and operates are number of different businesses, which is primarily an example of a ____ strategy.
A) diversification
B) business
C) functional
D) cost leadership
E) differentiation

Question

Quizplus · Accepted Answer

General Electric's ownership and operation of a number of different businesses indicate that it has diversified its operations. A diversification strategy is one in which a company operates in multiple industries or markets to reduce risk and increase its overall growth potential.

General Electric Owns and Operates Are Number of Different Businesses