In South America, business visitors realize time is not exact, attitudes toward women are conservative, and family is primary.

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In many South American cultures, there is a more relaxed attitude towards time, known as "polychronic" time orientation, where punctuality is not as strict as in "monochronic" cultures like those in North America or Northern Europe. Attitudes toward women can be more traditional and conservative, reflecting the region's strong cultural emphasis on machismo and marianismo. Additionally, family is often considered the primary social unit, with a strong emphasis on familial obligations and connections.

In South America, Business Visitors Realize Time Is Not Exact