Question 1

In regard to message content, the producer is likely to have more experience than the client.

Accepted Answer

False

Question 2

Target market and target audience are relatively synonymous terms.

Accepted Answer

True

Question 3

As long as you pay for music before downloading it, you can use it for any commercial purpose you like.

Accepted Answer

Paying for music does not automatically grant you the rights for commercial use. You must obtain the appropriate licenses or permissions for commercial purposes.

Question 4

When engaged in creative brainstorming, it's usually best to avoid "thinking outside the box."

Accepted Answer

Creative brainstorming benefits from "thinking outside the box" as it encourages innovative and unconventional ideas, leading to unique solutions.

Question 5

Storyboards are often used for short-form projects such as TV commercials?

Accepted Answer

Storyboards are commonly used in the planning stages of short-form projects like TV commercials to visualize the sequence of shots, helping directors and clients understand and agree on the visual flow before production begins.

Question 6

In an AV Script, the audio portion of a program is placed in the left column.

Accepted Answer

In an AV script, the audio portion is typically placed in the right column, while the video or visual elements are placed in the left column.

Question 7

A wireframe usually includes real images and text.

Accepted Answer

A wireframe typically includes placeholders and outlines for elements such as images and text, rather than the actual content, to focus on the layout and structure of a page.

Question 8

A prototype is useful for simulation and testing.

Accepted Answer

A prototype is a preliminary model of something from which other forms are developed or copied, and it is indeed used for simulation and testing to evaluate the design, functionality, and feasibility of a project before full-scale production or development.

Question 9

_________________ is a process that "involves the production of novel, useful products."
A) creativity
B) preproduction
C) usability Testing
D) visualization

Accepted Answer

Creativity is the process that involves the production of novel, useful products, as it refers to the ability to generate new ideas, solutions, or products that are both original and valuable.

Question 10

A ________________ is a paper or working model of a multimedia project designed for simulation and testing.
A) prototype
B) script
C) treatment
D) wireframe

Accepted Answer

A prototype is a working model of a multimedia project used for simulation and testing purposes.

Question 11

A ________________ is a simple visual representation of the layout or skeletal structure of a multimedia page or interface.
A) prototype
B) script
C) treatment
D) wireframe

Accepted Answer

A wireframe is a basic visual guide used in interface design to suggest the layout of fundamental elements in the interface.

Question 12

A ________________ is an organized panel of images and/or text used for previsualizing a linear or nonlinear sequence of actions or steps.
A) screenplay
B) script
C) storyboard
D) treatment

Accepted Answer

A storyboard is an organized panel of images and/or text used for previsualizing a linear or nonlinear sequence of actions or steps, often utilized in film, animation, and other visual storytelling mediums to plan out the narrative visually.

Question 13

The process of evaluating and refining a multimedia product (prior to a public release) by soliciting feedback from a sample population of users is called __________________.
A) demographics
B) prototyping
C) previsualization
D) usability testing

Accepted Answer

Usability testing is the correct term for the process of evaluating and refining a multimedia product by soliciting feedback from a sample population of users before its public release. This process helps identify any issues or areas for improvement from the perspective of the end user.

Question 14

A ________________ is a full-size layout of a visual design developed for the purpose of refining or testing a concept.
A) concept
B) mockup
C) prototype
D) wireframe

Accepted Answer

A mockup is a full-size model of a design or device, used for product presentations or other purposes. It is more refined than a wireframe and is used to showcase the visual design elements before the final product is developed, making it the correct answer for refining or testing a concept visually.

Question 15

Which phase of the Three Ps process model is most likely to include the activity of video editing?
A) planning
B) preproduction
C) production
D) postproduction

Accepted Answer

Video editing is typically done in the postproduction phase, after all the footage has been captured during the production phase. This is when the video is edited for final presentation.

Question 16

The _________________ is an industry-standard scriptwriting convention used widely throughout the motion picture and television industries.
A) AV Script
B) screenplay
C) storyboard
D) treatment

Accepted Answer

A screenplay is the industry-standard scriptwriting format used in the motion picture and television industries. It includes dialogue, action descriptions, and other essential elements for visual storytelling.

Question 17

Which of the following is not a demographic characteristic of a target population?
A) age
B) attitude
C) ethnicity
D) gender

Accepted Answer

Attitude is not a demographic characteristic; it is a psychographic characteristic that refers to how individuals feel about something, which is different from demographic information like age, ethnicity, and gender that describe statistical aspects of a population.

Question 18

_________________ is the part of intellectual property law that deals with protecting the rights of the creator of an original work (literary works, musical compositions, radio and television broadcasts, photographs, etc.).
A) copyright
B) demographics
C) publishing
D) trademark

Accepted Answer

Copyright law is specifically designed to protect the rights of creators of original works, including literary, musical, and artistic creations, among others.

Question 19

A _________________ is a written narrative framework for organizing the visual and audio portions of a multimedia presentation.
A) prototype
B) previsualization tool
C) script
D) wireframe

Accepted Answer

A script is a written narrative framework that organizes the visual and audio portions of a multimedia presentation, detailing dialogue, instructions, and actions.

Question 20

A person or company for whom a multimedia project is being produced is called the ____________.
A) account executive
B) agency
C) client
D) producer

Accepted Answer

The term "client" refers to the person or company for whom a multimedia project is being produced. They commission the work and are the recipients of the final product.

Quiz 3: Project Planning and Evaluation

In regard to message content, the producer is likely to have more experience than the client.

Target market and target audience are relatively synonymous terms.

As long as you pay for music before downloading it, you can use it for any commercial purpose you like.

When engaged in creative brainstorming, it's usually best to avoid "thinking outside the box."

Storyboards are often used for short-form projects such as TV commercials?

In an AV Script, the audio portion of a program is placed in the left column.

A wireframe usually includes real images and text.

A prototype is useful for simulation and testing.

_________________ is a process that "involves the production of novel, useful products."

A ________________ is a paper or working model of a multimedia project designed for simulation and testing.

A ________________ is a simple visual representation of the layout or skeletal structure of a multimedia page or interface.

A ________________ is an organized panel of images and/or text used for previsualizing a linear or nonlinear sequence of actions or steps.

The process of evaluating and refining a multimedia product (prior to a public release) by soliciting feedback from a sample population of users is called __________________.

A ________________ is a full-size layout of a visual design developed for the purpose of refining or testing a concept.

Which phase of the Three Ps process model is most likely to include the activity of video editing?

The _________________ is an industry-standard scriptwriting convention used widely throughout the motion picture and television industries.

Which of the following is not a demographic characteristic of a target population?

_________________ is the part of intellectual property law that deals with protecting the rights of the creator of an original work (literary works, musical compositions, radio and television broadcasts, photographs, etc.) .

A _________________ is a written narrative framework for organizing the visual and audio portions of a multimedia presentation.

A person or company for whom a multimedia project is being produced is called the ____________.