There are substantive turf wars between PR and advertising.
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Q32: In a symmetrical model, communication runs from
Q33: Many criticize this symmetrical model as too
Q34: The Excellence Study conducted by the professors
Q35: The Grunigs separated public relations from marketing
Q36: The advertising budgets are growing at a
Q38: The trend is away from integrated communication
Q39: Research methods and analysis are irrelevant for
Q40: Public relations involves many publics-mass media, consumers,
Q41: The role of public relations specialists is
Q42: An Inconvenient Truth was highly ineffective as
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