Kevin Moloney described the promotional techniques and competitive communication used in PR as which one of the following?
A) Adversarial advocacy.
B) Organizational communication.
C) Ideological communication.
D) Weak propaganda.
Correct Answer:
Verified
Q1: The father of public relations was:
A) Sigmund
Q2: Public relations differs from advertising in that
Q3: Bernays defined the job of public relations
Q5: Today the term most used to identify
Q6: Kevin Moloney criticized the Excellence Report and
Q7: Grunig and Hunt (1984) established four models
Q8: Grunig stated that "organizations get more of
Q9: According to the professors James and Larissa
Q10: Matt Shaw, the vice president of the
Q11: A paradigm shift toward public relations and
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