A paradigm shift toward public relations and away from marketing has occurred because of which of the following?
A) New media and rapid growth in the industry.
B) Poor management in marketing.
C) Integrated communication models.
D) The Excellence Report.

Question

Quizplus · Accepted Answer

New media and rapid growth in the industry have led to a paradigm shift toward public relations, as they require more engagement and relationship-building, which are strengths of public relations.

A Paradigm Shift Toward Public Relations and Away from Marketing