Mass communication uses mediated messages that are sent to a large, anonymous, and heterogeneous group.
Correct Answer:
Verified
Q30: Marketing researchers attempt to define niche markets
Q31: Audience analysis has been going on since
Q32: "There is a sucker born every minute"
Q33: Interpersonal communication like dyadic units lack instant
Q34: Small-group communication involves at least 3 people
Q36: The Internet now allows massive audiences to
Q37: MBWA means "management by walking around," according
Q38: Mass communication is less potent than interpersonal
Q39: Televised presidential debates have been a tradition
Q40: Carl Hovland brought philosophical questions to his
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents