Marketing researchers attempt to define niche markets for products.
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Q25: Expectancy violation theory deals with what people
Q26: The elaboration likelihood model is a theory
Q27: Social science research using polls, statistics, and
Q28: Demographics are concerned with values, attitudes, and
Q29: Psychographics create profiles of groups like veterans,
Q31: Audience analysis has been going on since
Q32: "There is a sucker born every minute"
Q33: Interpersonal communication like dyadic units lack instant
Q34: Small-group communication involves at least 3 people
Q35: Mass communication uses mediated messages that are
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