The results from Braun (1999) imply that ________.
A) producers can make bigger profits by spending more on producing their products than on advertising them
B) advertisements can have a bigger impact on sales than product quality
C) consumers will always remember no-name products as being of better quality than name-brand products
D) name brand products will always need to be priced less than no-name products in order to convince consumers to buy them

Question

Quizplus · Accepted Answer

Braun (1999) suggests that advertisements can significantly influence consumer perceptions and sales, potentially even more than the actual quality of the product itself. This implies that the impact of advertising on consumer behavior and sales can be substantial.

The Results from Braun (1999) Imply That ________