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The Findings from Braun (1999) Suggest That Postexperience Advertisements Can

Question 13

Multiple Choice

The findings from Braun (1999) suggest that postexperience advertisements can change consumer-choice behaviour even when the consumer ________ and even when there is ________ delay between the advertisement and the choice.


A) doesn't like the product; a one-week delay
B) likes the product; a one-week delay
C) doesn't like the product; a one-month delay
D) doesn't like the product; a one-year delay

Correct Answer:

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