Barry is a vice president of public relations for a leading PR and digital marketing firm. He has learned that social media have transformed the nature of crisis communications. News, and misinformation in particular, now travels at the speed of light. Through social media, organizations are able to communicate with their most important publics in real time. But more important, organizations now have an opportunity to use social media to __________ their audiences and publics in a time of crisis.
A) Manipulate
B) Listen to
C) Target
D) Ignore

Question

Quizplus · Accepted Answer

Social media platforms provide organizations with the opportunity to listen to their audiences and publics, especially during a crisis. This allows them to understand public concerns, respond appropriately, and manage the situation more effectively.

Barry Is a Vice President of Public Relations for a Leading