As Carly is planning communication to publics affected by her company's crisis, she is considering how her publics consume information. Carly is planning a diverse communication approach to cover those who follow the company on social media, and the ______________, who she will need to reach through traditional media and offline word of mouth.
A) Pacifists
B) Social media followers
C) Solitary consumers
D) Social media inactives

Question

Quizplus · Accepted Answer

Social media inactives are the group Carly aims to reach through traditional media and offline word of mouth, as they do not follow the company on social media.

As Carly Is Planning Communication to Publics Affected by Her