Question 1

Decades of research from marketing, sociology, psychology, organizational behavior, and communication affirms the concept of a _________ as a critical career-building activity. What students are learning about managing public relations work can be a tremendous help in managing their own careers, too.

Accepted Answer

The correct answer is "Personal brand" because it reflects the idea that individuals can manage their careers as brands, similar to how companies manage their public relations. This concept is supported by research across various fields, indicating that personal branding is a critical activity for career development.

Question 2

Len knows that presenting himself as __________ means more than just smiling in his profile pic or remaining upbeat in his tone. Len knows he needs to provide value and make himself desirable to specific audiences. Len differentiates himself by showing how he is willing to work on difficult issues, such as racial bias.

Accepted Answer

Len is focusing on presenting himself as positive by smiling and remaining upbeat, while also addressing important issues like racial bias to appeal to specific audiences.

Question 3

Victoria loves sharing photos of her two dogs on her Twitter account. While this helps others relate to her as a real person, Victoria has to be careful to not ___________.

Accepted Answer

Sharing too much personal information on social media can compromise privacy and security, which is why it's important to be cautious about the details shared online, even in seemingly harmless contexts like posting pet photos.

Question 4

For many aspiring public relations professionals, __________ job is the first position that comes to mind when they think about starting in the business.

Accepted Answer

An agency job is commonly associated with the starting point for many aspiring public relations professionals, as agencies offer a broad exposure to various aspects of public relations work.

Question 5

Seth works in public relations as an account coordinator with three accounts. He is a great multitasker and has been successful in his role, thriving in his jam-packed workdays. Seth likely works _____________.

Accepted Answer

Seth's role as an account coordinator with multiple accounts and his ability to multitask in a busy environment suggest he works at a PR agency, where handling multiple clients and thriving in a fast-paced setting are common.

Question 6

__________ programs have become more common in response to negative public sentiment about corporations and their impact on society and the environment.

Accepted Answer

Corporate social responsibility programs are initiatives companies undertake to assess and take responsibility for their effects on environmental and social wellbeing. These programs have gained popularity as a way for businesses to address public concerns about their impact on society and the environment.

Question 7

By definition, __________ organizations exist to do something other than make money for shareholders.

Accepted Answer

Nonprofit organizations are established for purposes other than making a profit for shareholders. Their goals often include serving the public interest or advancing a particular social cause.

Question 8

Chelsea is a recent graduate searching for a public relations job. She notices a posting online at BioClinica, a Pennsylvania company that runs clinical trials to test new medical therapies. In what area of PR specialization is this job?

Accepted Answer

BioClinica, being a company that runs clinical trials to test new medical therapies, falls under the healthcare industry. Therefore, a public relations job at BioClinica would be specialized in health care PR, focusing on communication within the healthcare sector.

Question 9

Jason is a community affairs manager for the Cleveland Indians. He has been a huge fan since childhood. It seems to be a dream job. Among his responsibilities are planning National Anthem performances, military and veterans-related programs, and other special events. He has learned, however, that it takes a lot more than just pastime levels of enthusiasm to keep up with the business side of the 24/7 ups and downs of this area of PR specialization. Which area is it?

Accepted Answer

Jason's role involves planning events and programs related to a sports team, which falls under the category of sports and entertainment PR specialization.

Question 10

If you are into monitoring social media platform messaging with the right voice, reading feedback well, turning raw data into useful information, and carrying on conversational communication to build relationships with customers, then you might just be perfect for a __________ position.

Accepted Answer

The description fits the role of someone in a Consumer Public Relations position, as it involves direct interaction and relationship building with customers, monitoring social media, and interpreting feedback to improve customer relations.

Question 11

Anna Beth is applying for the communications and campaigns manager position with "Save the Children," an NGO that works on behalf of children's interests located in Singapore. In which area of public relations specialization is she seeking a job?

Accepted Answer

The answer of Anna Beth is applying for the communications...

Question 12

Martha is working on a college degree with a major in public relations. A typical course sequence for the public relations major includes an introductory course, public relations research, public relations writing, an internship, and a campaigns course. She is also registering for courses in English literature, art history, economics, and biology. Her plan is an example of appreciating that __________ is important.

Accepted Answer

Martha's plan includes a variety of courses outside her major, indicating an appreciation for a broader education that encompasses different fields of study beyond her specialization in public relations.

Question 13

Public relations agency Ketchum President and CEO Rob Flaherty said in a keynote presentation to a 2015 industry-educator summit, "Half of everything needed now didn't exist 10 years ago." In thinking about your education, it may be useful to identify core competencies and then to identify the other "half" of what you need. This is an example of Kelleher's concept of ____________.

Accepted Answer

This statement exemplifies the concept of "Learn, unlearn, relearn," which suggests that to stay relevant and effective, individuals must continuously adapt by learning new skills, unlearning outdated information or methods, and relearning updated approaches or knowledge.

Question 14

Ophelia works for Banderos Mexican Grill and is responsible for writing clear communications with employees, as well as for owned, paid, shared, and earned media that reach other publics. This is an example of the ability to write for _________.

Accepted Answer

Ophelia's responsibilities include writing for both employees (internal publics) and for media that reach other publics (external publics), indicating her role involves communication with both internal and external audiences.

Question 15

Brian is employed by Edelmann Agency, but then decides to leave that agency to work for one of the agency's clients, Delta Airlines. A year later, Delta decides to consider bids from other agencies. Brian must decide whether to help his former agency colleagues by giving them a heads-up on what they should do to keep the account and/or give that same information to other agencies bidding for the work. This is an example of __________.

Accepted Answer

This situation represents an ethical challenge because Brian is in a position where his actions could unfairly influence the bidding process, potentially compromising his integrity and the fairness of the competition.

Question 16

___________ is the strategic process of creating, positioning, and maintaining a positive impression of oneself, based in a unique combination of individual characteristics, which signal a certain promise to the target audience through a differentiated narrative and imagery.

Accepted Answer

Personal branding is the process of creating a public image for oneself by highlighting unique characteristics and promises to the target audience, making it the correct answer.

Question 17

When Huang decides to focus on his job search, he thinks about how he describes himself on his LinkedIn profile, and makes sure it is coordinated across his resume and cover letter. Huang's career-focused materials are targeted, designed for specific audiences, and coordinated for consistency across interactions. Huang's approach is best described as ___________.

Accepted Answer

Huang's approach is strategic because he is deliberately planning and coordinating his career-focused materials to ensure they are targeted and consistent across different platforms, which is a strategic approach to job searching.

Question 18

Jax is able to portray the concept of __________ on his LinkedIn profile by detailing specific communication outcomes he was able to achieve for his client. This approach indicates to potential employers how his audiences and publics will benefit from a relationship with him.

Accepted Answer

The answer of Jax is able to portray the concept...

Question 19

Khloe describes herself on her cover letter as "an energetic self-starter who maximizes potential for game-changing solutions." This doesn't really communicate anything meaningful about Khloe or the work she conducts. By using this string of buzzwords, Khloe has failed to present herself in a ____________ manner.

Accepted Answer

The answer of Khloe describes herself on her cover letter...

Question 20

As the Nike's swoosh, Pabst's blue ribbon, and Mercede's three-sided star signal iconic brands, a person's profile picture and preferred name are the most basic form of an ______________.

Accepted Answer

A person's profile picture and preferred name serve as the most basic form of an "Artifactual brand," representing their unique identity and presence, much like logos do for companies.

Quiz 14: Careers