Arianna works at a PR agency representing a large non-profit organization. She conducts a lot of research through surveys, focus groups, and reading comments and feedback on social media so she can better understand why people decide to donate to her client's mission. Arianna then uses this information to develop more persuasive communications to encourage more donations. Which of the four models of public relations is Arianna practicing?
A) Press agentry/publicity model
B) Public information model
C) Two-way asymmetrical model
D) Two-way symmetrical model

Question

Quizplus · Accepted Answer

Arianna is practicing the two-way asymmetrical model of public relations, which involves using research to develop communications that are more persuasive in achieving the organization's goals, in this case, encouraging more donations. This model focuses on understanding the audience to tailor messages that influence them effectively, without necessarily seeking to balance the interests of both the organization and its publics as the two-way symmetrical model would.

Arianna Works at a PR Agency Representing a Large Non-Profit