While Ivy Lee may have been called the "father" of public relations due to his commitment to truth and honesty, _____________ has also been given this title due to his use of research to understand publics, develop strategy, and evaluate results, as well as his emphasis on public relations as two-way communication that helps corporations understand public interests.
A) Edward Bernays
B) George Washington Hill
C) George Parker
D) Arthur W. Page

Question

Quizplus · Accepted Answer

Edward Bernays is often referred to as the "father" of public relations alongside Ivy Lee. Bernays was instrumental in developing the field of public relations into a professional discipline, emphasizing the importance of understanding the psychology of the public, strategic planning, and the use of research to guide public relations efforts. His work laid the foundation for modern public relations practices, including the concept of two-way communication to align corporate actions with public interests.

While Ivy Lee May Have Been Called the "Father" of Public