Carrie has conducted a content analysis of comments on her client's social media page. She found some underlying messages and themes in the communication that weren't explicitly expressed. How would you describe this type of content in research terms?
A) Subliminal
B) Latent
C) Repressed
D) Hidden

Question

Quizplus · Accepted Answer

Latent content in research refers to the underlying messages and themes that are not explicitly stated but can be interpreted from the content. This contrasts with manifest content, which is the explicit, surface-level content.

Carrie Has Conducted a Content Analysis of Comments on Her