Rosa was frustrated about declining traffic to her client's web site. She bought online advertisements to bring people to the site. However, she wasn't sure what headline to use. She decided to use headline A on one ad, and headline B on a second ad. After one week, Rosa will switch all ads to the headline that brought the most people to her web site. How would you describe Rosa's research approach?
A) Informal
B) Experiment
C) Survey
D) Indirect observation

Question

Quizplus · Accepted Answer

Rosa is conducting an experiment by testing two different headlines to see which one attracts more visitors to the website, and then choosing the more effective one based on the results. This approach involves manipulating one variable (the headline) to observe its effect on another variable (website traffic), which is characteristic of experimental research.

Rosa Was Frustrated About Declining Traffic to Her Client's Web