Organizational action is the foundation of credible communication. In other words, organizations must "walk the talk." This speaks to the idea that the implementation of solid public relations programs requires the management of organizational action. Communication that is not based on meaningful action is an example of ___________.
A) Ethical behavior
B) Political correctnessss
C) Diversion
D) Spin

Question

Quizplus · Accepted Answer

Spin refers to a form of public relations in which an event or situation is portrayed in a biased way, often ignoring the underlying actions or facts. It emphasizes the manipulation of the narrative without necessarily grounding it in meaningful organizational actions or changes, thus fitting the description of communication not based on meaningful action.

Organizational Action Is the Foundation of Credible Communication