Eva oversees public relations for a regional airline. She is working on a plan to specifically increase the number of mid-week travellers. To decide her communication channels, Eva must first analyze the _____ of various media to make wise and informed decisions.
A) Cost
B) Creativity
C) Timelines
D) Pros and cons

Question

Quizplus · Accepted Answer

Eva needs to evaluate the advantages and disadvantages (pros and cons) of different media channels to make informed decisions that best suit her goal of increasing mid-week travelers. This comprehensive analysis will help her choose the most effective channels for her specific objective.

Eva Oversees Public Relations for a Regional Airline