In the case study, Chipotle's "Food with Integrity" program outlines the company's commitment to using only quality ingredients and respecting the welfare of farmers, animals, and the environment. When the issue with contaminated pork arose, what best characterizes their response?
A) They implemented public relations with both action and communication
B) They tried to calm their customers
C) They downplayed the extent of the outbreak
D) They pointed the finger of blame at government

Question

Quizplus · Accepted Answer

Chipotle's response to the contaminated pork issue involved taking action by pulling the affected product from their restaurants and communicating openly about the issue with the public, demonstrating their commitment to their "Food with Integrity" program and ensuring the safety and trust of their customers.

In the Case Study, Chipotle's "Food with Integrity" Program Outlines