Cassandra prepares an online-only campaign for Microsoft. She includes sharable online material such as useful chunks of text, quotes, photos, infographics, suggested tweets, hashtags, and embeddable multimedia elements. What kind of campaign is this?
A) Snapchat news release (SNR)
B) Video news release (VNR)
C) Social media release (SMR)
D) Embedded news release (ENR)

Question

Quizplus · Accepted Answer

Cassandra's campaign is a Social Media Release (SMR), which is designed for the online environment and includes various multimedia and interactive elements that can be shared across social media platforms.

Cassandra Prepares an Online-Only Campaign for Microsoft