Boris, a PR writer, drafts and edits a timely article, pitches the story to reporters and editors, and hopes that various news media retell the story. What type of PR article did he write?
A) Delayed lead
B) News release
C) General communication
D) Exposé

Question

Quizplus · Accepted Answer

Boris wrote a news release, which is a written communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, it is distributed to journalists and editors who may use it to write a news article.

Boris, a PR Writer, Drafts and Edits a Timely Article