In marketing, the term ____________ refers to a system of classification of consumers based on their socio-economic grouping:
A) lifestyle
B) lifecycle
C) ethnic group
D) social grade
Correct Answer:
Verified
Q1: _ is the cognitive impression that is
Q2: Values are _, i.e. they are linked
Q4: _ have studied psychological, cultural and institutional
Q5: Bollywood cinema aimed at audiences in the
Q6: Providing free samples of perfumes (scent) in
Q7: Extrinsic reasons for purchase can be subdivided
Q8: Extrinsic reasons for purchase can be subdivided
Q9: A variety of memorization processes affect consumer
Q10: _theory suggests that humans are less animalistic
Q11: Behaviour is brought about by our intention
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