A variety of memorization processes affect consumer choice. The information-processing task in transferring data from short-term to long-term memory differs for ________(two to five seconds) and _________ (five to ten seconds).
A) conatives and load processing effect
B) opinions and context
C) recognition and recall
D) coding and storage

Question

Quizplus · Accepted Answer

Recognition and recall are two different processes in memory; recognition involves identifying information previously learned, while recall involves retrieving information without cues.

A Variety of Memorization Processes Affect Consumer Choice