______________ provide(s) information about content, taste, durability, quality, price, and performance, without requiring the buyer to undertake time-consuming comparison tests with similar offerings or other risk reduction approaches to purchase decisions.
A) Brand names
B) Brand personalities
C) Brand equity
D) Brand positioning

Question

Quizplus · Accepted Answer

Brand names serve as a shorthand to convey information about the product's content, taste, durability, quality, price, and performance, helping consumers make quicker and more confident purchase decisions without the need for extensive comparison.

______________ Provide(s) Information About Content, Taste, Durability, Quality, Price, and Performance